Frequently Asked Questions - New gTLD program
The Qualified Launch Program is intended to provide a mechanism for Registry Operators to register a limited number of names to third parties to promote their TLDs prior to the Sunrise Period, while maintaining safeguards against intellectual property infringement.
According to the QLP Addendum, if a domain name matches a label in the Trademark Clearinghouse (TMCH), the domain name may be registered to a Sunrise-Eligible Rights Holder, as defined in the TMCH Requirements. If a domain name does not match a label in the Trademark Clearinghouse, the domain name may be registered in a Qualified Launch Program to any third party.
For more information please refer to the ICANN website:
No, it is not possible to register a domain name matching your trademark during a Sunrise period without the SMD file (Signed Mark Data). This file provided to you by the Clearinghouse once your trademark record has been verified.
Yes, the Sunrise periods are imposed by ICANN to all registries managing a new gTLD according to the Applicant Guidebook.