.London Priority-Registration for Trademark Holders

London is a global city, welcoming residents and visitors from around the world. Its online counterpart, the Dot London domain, will equally be available around the globe. It is open to everybody who is interested in London either because they are based in London or because they have an affiliation to or an interest in the city.

HERE is a list of official TMCH agents who also finalize your .LONDON domain registration.
We highly recommend working with these agents as they offer a simple one-stop-registration process.






Allocation of names during the first phase will depend on a priority ranking. The following is the priority ranking of customers:

1. Those in the Trademark Clearinghouse
2. Those having a London address AND a right to a name (e.g. it matches their business name)
3. Those having a London address for any name
4. Those without a presence in London
    (See this infographic for more information on the priority ranking for the Dot London domain)

Getting your domain name registered as first priority is a simple 3-step process:

STEP 1: Get your Trademarks validated

To access the exclusive priority-registration period, your trademark information needs to be validated by the Trademark Clearinghouse. First you need to register in the Clearinghouse and then you can submit your trademark for verification.

  - Fill out a form detailing your trademark information (such as the registration date and number)
  - Upload proof that you are using the trademark.
    This could be a brochure, screenshot of your website or other marketing material
  - Sign a declaration that you are using the trademark

If you require assistance with this process, over 180 official Clearinghouse agents are at your disposal. You can find an agent by any language of service via: http://agents.clearinghouse.org



STEP 2: Download your authentication key

When your trademark information and proof of use documents have been successfully verified you need to download the SMD-file from the secure Clearinghouse web-portal.

That Signed Mark Data file is a unique key which authenticates your trademark information when completing a priority-registration. It can be used over and over again as it is valid for every Sunrise period of every new Top Level Domain.




STEP 3: Use your authentication key to register your domain name

Whenever a Top Level Domain that interests you launches its Sunrise period, you can register before it opens up to the general public. When you provide your preferred domain name registrar with your SMD-file he can easily complete the registration for the domain name that matches your trademark.

We list all active Sunrise Periods for new Top Level Domains: http://sunrise.clearinghouse.org




Should you require any assistance during these steps, please consider the following options:

- read the HOW TO manuals which guide you through the process
- check your issue with Frequently Asked Questions (FAQs)
- contact an official Clearinghouse Agent for specialized support
- visit the general SUPPORT page