Trademark Holders have first right to register their trademarked terms.
Every new gTLD is required to organize a Sunrise Period of at least 30 days before domain names are offered to the general public.
Trademark owners can take advantage of this priority-registration period to safeguard the domain name that matches their trademark ahead of wider availability.
All new gTLDs have to hold a Sunrise Period, and having a verified trademark entry in the Clearinghouse is the minimum requirement to participate in this priority-registration period.
- Registering in first priority is an easy 3 step process; learn more about it here.
You only have to register your trademark record once to be able to participate in any of Sunrise Periods.